How Clean Papi went from 2 customers a month to 167 in six months

Clean Papi cleans homes, condos and offices across the GTA, from Oshawa to Burlington. Regular cleans start at $40 an hour, deep, move in/out and condo cleans at $275, and post-construction at $400. Office jobs are quoted per site.

The brand is built on "reliable dad energy": the dad who came back with the milk and cleaned the whole house. Same-day booking, licensed and insured.

A new cleaning company lives or dies on how fast it answers. A customer who asks for a price at 11pm and hears back the next afternoon has usually booked someone else. Every hour an owner spends quoting over text, chasing e-transfers or texting addresses to cleaners is an hour not spent winning jobs or finding staff.

Before chasing volume, Nayan built the system to handle it: an instant price on the website, online booking, payments, a schedule for his team, before and after photos on every job, and a hiring pipeline with background checks. Each one took a job off his plate that would otherwise have needed office staff.

After the relaunch, Clean Papi served 2 customers in April, 27 in May, 55 in July and 167 in September, growing every month. Almost all of its customers came from referrals and local search, not paid ads.

Customers noticed the difference. In six months Clean Papi collected 40 Google reviews at a 4.9 average, and two other cleaning companies asked if they could use its tools. That request is how More Knocks started.

The software side is no longer what limits Clean Papi. Finding and keeping good cleaners is, so hiring is where the next round of tooling goes. Clean Papi moves onto the rest of More Knocks as each part launches.